WESTBOROUGH, MA – April 20, 2022 – Covectra, a leader in track and trace solutions,
today announced the issuance of US Patent Number 11,295,126 by the United States
patent Office (USPTO) for its StellaGuard security labeling device. StellaGuard is a smart
security label that offers a dual layer of protection - both overt and covert technology -
in a single label. StellaGuard is the only security device in the market that enables the
consumer direct access to confirm authenticity of a product either at the point of
purchase or prior to purchase.
“StellaGuard is a game changer for brands looking for a highly secure anticounterfeiting
technology to serialize products,” said Ron Ducharme, Vice President of Covectra.
“Unlike current technologies, StellaGuard is singular in nature - each security labeling
device is uniquely protected. Counterfeiters count on static images that continuously
repeat, which are easy to reproduce. Each StellaGuard label has a non-reproducible film
that combines both a covert feature of holographic “stars” that create a random, nonrepeatable, three-dimensional pattern as well as an overt feature of a randomly serialized QR code. A simple scanning of the QR code by the consumer using the StellaGuard mobile app can immediately authenticate the product.”
About Covectra’s StellaGuard Solution
Covectra’s StellaGuard solution combines this smart label with its mobile authentication
solution to enable brand managers and consumers for the first time to easily and more
accurately identify, authenticate, and track genuine products and combat counterfeiting.
Today’s top brands – from clothing, handbags, shoes, cosmetics, liquor, and sporting
goods to consumer electronics, automotive spare parts, and pharmaceuticals–rely on StellaGuard to protect buyers, identify illicit sellers, provide universal brand protection, and strengthen track and tracing capabilities throughout the supply chain. Using any smartphone, consumers simply scan the product’s barcode using the free StellaGuard mobile app and verify the product’s authenticity within seconds. When combined withCovectra’s AuthentiTrack track and trace solution, StellaGuard can also provide complete insight to the sales channel and location where the product was purchased. Brand owners can now get valuable information on sales channels, diversion attempts and other valuable consumer information.
