---
title: Smart Security Labels for Brand Protection Guide
description: Protect Consumer Brands Against Counterfeiting and Diversion with Smart Labels + Track & Trace
image: https://info.covectra.com/hubfs/AdobeStock_126187060.jpeg
---

[![convectra logo transparent](https://info.covectra.com/hs-fs/hubfs/Logos/convectra%20logo%20transparent.png?width=400&height=159&name=convectra%20logo%20transparent.png "convectra logo transparent")](https://www.covectra.com/)

FREE Download

# Learn how smart security labels help protect your brand.

## What will you learn?

Selling counterfeit products is lucrative and also getting easier to do. Learn how smart labels help you protect your revenue, brand reputation and enable you to market directly to consumers. In this guide, you will learn:

- How counterfeit brands hurt brand reputations
- Why smart security labels are your first line of defense
- What a smart security label system is
- Why you need authentication for track and trace
- How to use smart labels for direct marketing to consumers

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